THE BEST DICK – Mike Sharman
R250.00
In The Best Dick, his debut business book, Mike Sharman invites you to share in the hustle. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder – a relatively inexperienced 26 year old – to a seasoned, professional, storyteller, who has built a boutique social media advertising agency that has made more brands go viral, globally, than any other studio in Africa.
Mike entwines business insights and universal premises of first hires, cash flow challenges, brand building, networking and pitches, with his humorous, storyselling approach to deliver a page-turner complete with armed robberies, fancy-dress competitions and partnering with some of the planet’s most coveted brands.
The Best Dick is the catalyst to encourage your emancipation from the payroll hamster wheel, in order to just start your own business. And, for the existing entrepreneur to find solace in the fact that founding your own company is the best, damn decision you ever made.
With more than 11 years agency experience, Mike Sharman has successfully implemented business-supporting traditional and digital communication campaigns for both established brands and startups in the consumer and b2b technology / finance, and entertainment sectors – from conception and design to campaigns that have been classified as ‘truly viral’ (Nando’s Last Dictator Standing).
Mike is the co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth for brands using bespoke strategy, social media, and web tactics. He is also co-founder of Webfluential – a platform that establishes relationships between consumers and brands through influencers.
Mike was named one of Mail & Guardian’s Top 200 Young South Africans in 2013, and more recently, he was included in #Kellman20, a list of 20 influential Millennials to watch in 2017.
ISBN: 978-0-620-76067-6
Format: Trade Paperback
Size: 235mm h x 153mm w
Page Extent: 256 pages
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