LEGACIDE – Richard Mulholland


“We need to innovate!” – Every CEO ever
Innovation is not about changing your product, it’s about changing your mindset. It’s not about doing something new, it’s about stopping doing something old. This entire book rehashes these two lines in as many ways as ground-breaking (if you dropped him off a high platform wearing heavy shoes) business thinker Richard Mulholland was able to do in around 125 pages.

Changing the legacy mindset is not easy, but hot-damn, it’s worthwhile. Legacide, the book, hopes to do just that.

“Undeniably brilliant… it will change your life.” – MIKE STOPFORTH, Author of Brand Schizo

“The kick in the ass you need to challenge the status quo.” – HOWARD MANN, Author of Your Business Brickyard