Introducing Hibirism by Donald Mokgale and Ernest Nkomotje
R290.00
Brace yourself for a thrilling journey into the heart of black life and culture through the philosophy of Hibirism, masterminded by Donald Mokgale and Ernest Nkomotje.
Hibirism, (noun): Derived from the social greeting ‘hibiri’, made famous by the South African song Sister Bethina (a hit by musician Mgarimbe in 2006), Hibirism adds depth and meaning to the salutation and signifier ‘hibiri’. The goal is to explain some of the underlying reasons behind our actions and uncover profound insights within the experiences of black life. Ultimately, Hibirism transforms an empty signifier into a noun, referring to a specific philosophy or set of ideas that elevate social situations and challenge existing norms.
This book contains humorous anecdotes, thought-provoking ideas, witty banter, and profound observations on black life, showcasing Hibirism at play. The book also shows how Hibirism can be used as a tool for creative problem-solving as it probes deeper into conventions to unearth insights like no other framework.
Among many captivating topics, they embark on a quest to discover the perfect vetkoek (igwinya), draw parallels between the arrangement of atoms and four-four masihlalisane (a seating arrangement in local taxis), offer a deep dive into the Amapiano movement, and even share the tale of Bobby, a beloved township dog known to survive on nothing but a diet of pap and H2O.
If you are an individual or a business aiming to deepen your understanding and build a more meaningful connection with the black world, Introducing Hibirism is for you.
Join the movement. Hibiri …
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ERNEST NKOMOTJE, co-author of Introducing Hibirism, is a true creative powerhouse, and transcends boundaries with his brilliance, guided by the Hibiristic spirit. Navigating academia, entrepreneurship, and the corporate landscape, he leaves transformative ripples in his wake.
Starting his journey at the global research firm Krutham, Ernest showcased his prowess in digital, research, and strategy. This experience set the stage for his entrepreneurial endeavours, where he fearlessly explored the Ed-HR tech space. Through research and insights, he played a pivotal role in commercialising prominent propositions in Africa.
Currently contributing invaluable expertise in business development as a research specialist at a leading big 5 law firm, Ernest incubates and amplifies commercial ventures, ensuring an unparalleled competitive edge.
Beyond his commercial accomplishments, Ernest’s academic journey reflects a polymath of profound thought. Holding a BA in Politics, Philosophy, and Economics, and a BA Hons in Philosophy in African philosophy, he continuously refines his intellectual prowess with an MA in Philosophy. This unwavering pursuit of enlightenment is fuelled by the Hibiristic ethos.
Ernest serves as Director of Research, Strategy & Insights at Hibirism Group where he ensures that its various business verticals and offerings thrive through his transformative vision and expertise. Together with Donald Mokgale, he co-authored Introducing Hibirism, birthing this movement and cultural insights business.
Beyond his role at Hibirism Group and his other ventures, Ernest thrives as a connoisseur. A maestro of the arts and a self-proclaimed sommelier of fine wines, he embodies the Afro-Renaissance spirit – a harmonious blend of culture, refinement, and unbridled passion.
DONALD MOKGALE, co-author of Introducing Hibirism, is a seasoned media and marketing expert, with over 18 years in the media and advertising industry and has been at the helm of global agencies like Carat Johannesburg, Posterscope SSA and Group Business Director at Dentsu. Together with Ernest Nkomotje, he co-authored Introducing Hibirism, birthing this movement and cultural insights business.
Currently, Donald leads Avatar Media Agency as Managing Director, and is growing its credentials in the marketplace. The fusion of his life experience with strategic marketing frameworks births a transformative approach, one that fosters relatability and realism in communication to mass audiences. It is this very alchemical fusion that birthed the philosophy encapsulated in the book, Introducing Hibirism, a guiding compass for businesses seeking resonance with audiences while peddling their products.
His footprints have graced multiple territories, as he has lived and led businesses across several African markets. As the steward of Posterscope SSA and CEO of Out There Media Africa, Donald’s narrative encompasses a rich tapestry of cross-cultural experience, a testament to his Hibiristic wanderlust.
Donald serves as Director of Business Strategy, Design and Branding for the Hibirism Group where he applies his expertise to drive growth for the business.
Beyond his role at Hibirism Group, Donald is a car enthusiast, professional poet and MC. He spends his time exploring new restaurants, travelling to different countries sampling cuisines and chasing the perfect sunset.
Format: Soft Cover
Size: 215mm x 140mm
Page Extent: 184 pages
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