Today, building your personal brand is no longer an option – it’s a necessity. It used to be all about corporate branding or institutional branding. That’s all changed. Nowadays, life as we know it is all about YOUR name, your image, your digital footprint, and being the President of your personal brand. Fortunately, with today’s technology and social media, creating your brand is easier than ever before – and it’s crucial that you take control and manage the direction of your brand before someone else does.
“What I do may be relatively simple, but how I got here, how I built my brand, has been a long story over many countries and cultures. It is a story of ambition and balance, of achievement and disappointment, of untimely disruption and spontaneous opportunity, of happiness and tears. How did I get here? Now there’s a question worth answering that just might inspire a few ‘wows’ and laughs along the way. To tell it chronologically, however, would be selfish of me. It would be my story, amusing to hear, but purely vicarious in its appeal. And let’s face it, the Jen Su brand has a wonderful story behind it, but it’s not the stuff of legends.
What is worth sharing, I passionately believe, is not the path I travelled, but the ‘wheels’ that got me here, the ‘how’ – not the ‘where’ – of the journey. So, although I do draw on personal references, this book is about how to go from nothing to something, and how to establish your personal brand – in your own parameters, in your own way.
At its core, I offer you a guide to ‘making it’ and building your brand. I wish I had had access to this kind of advice when I was starting off. It certainly would have helped to straighten some very twisted learning curves that I’ve had to navigate through the years.
What I do hope is that by reading these pages, a few people will come to appreciate the examples that one person has set about things like humility, respect, professionalism and discipline … with a sprinkling of practical tricks … and hopefully use these examples as inspiration to tailor their own approach as professionals.” – Jen Su
“… Jen gives a fresh, unique perspective and shares her secrets to success.” – GARETH CLIFF