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KASINOMICS - GG Alcock

Quick Overview

KasiNomics is a book as eclectic, mysterious and colourful as the places and people it explores.

eKasi, the lokasie, the South African township, once an apartheid ghetto, is today an amazingly transformed place. This township today is an eclectic mix of mansions, shacks, spaza shops, rocking taverns, hawkers, taxis and hot wheels. In this kasi there are vibrant businesses, energetic people, a tightly networked social community and abundant hope.

That is not to say there isn’t extreme poverty, suffering and dissatisfaction, particularly on the peripheries in the huge shack settlements, but to paint the place as a slum is a massive mistake.

KasiNomics attempts to cast a light on the invisible matrix at the heart of South Africa’s informal economies and the people who live in them. Living and doing business in African marketplaces requires an ethos uniquely suited to the informal, to the invisible, to the intangible. KasiNomics will take you down those rural pathways, weave between claustrophobic mazes of shacks, browse a muti market, visit a spirit returning ceremony and save money with gogo in a stokvel, among many more people and places.

After almost twenty years of focusing on marketing to the informal sector, GG Alcock, CEO of specialist marketing company Minanawe, showcases a number of groundbreaking and very successful case studies in this invisible informal world. His vivid anecdotes and life experiences and how they link to understanding and inspiration for business ideas will make you gasp, laugh and shake your head in wonder.

ZAR240.00

Availability: In stock

GG Alcock was born in Msinga, then one of the most poverty-stricken and violent parts of KwaZulu-Natal. GG’s activist parents, Neil and Creina Alcock, raised their two sons in a mud hut with no running water, electricity or modern conveniences and they grew up like young Zulu boys, herding goats and hunting small animals. Zulu reared and bred, the boys learnt the essence of how to survive in a harsh world – valuable skills that have undoubtedly contributed to GG’s success as an entrepreneur.

GG has been at times a shebeen owner, political activist, community worker and African adventurer. Fluent in Zulu and conversant in most South African ethnic languages, GG was the founder of Minanawe Marketing, a leading activations business in the kasi sector.

GG’s first book Third World Child: Born White, Zulu Bred tells his story and that of many of his people – a literary journey of a third world tribal society learning to embrace the first world of the twentieth century.

GG’s second book KasiNomics: African Informal Economies and the People Who Inhabit Them casts a light on the invisible matrix at the heart of South Africa’s informal economies and the people who live in them. KasiNomics takes you down those rural pathways - weave between claustrophobic mazes of shacks, browse a muti market, attend a spirit returning ceremony and save money with gogo in a stokvel, among many more people and places.

And GG’s third book, KasiNomic Revolution has just been released.

GG is a regular speaker on a range of topics – from business to motivational to trend talks on subjects including entrepreneurship, the informal market, diversity and culture, marketing communications to the mass market and the route to market strategies for the informal sector.

GG’s freelance service offering includes unique consumer insights, marketing strategies, creative concepts and experiential activations campaigns in the mass informal and kasi markets of Southern Africa.

ISBN: 978-0-620-65165-3
Format: Trade Paperback
Size: 235mm h x 152mm w
Page Extent: 186 pages