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KASINOMICS - GG Alcock

Quick Overview

KasiNomics is a book as eclectic, mysterious and colourful as the places and people it explores.

eKasi, the lokasie, the South African township, once an apartheid ghetto, is today an amazingly transformed place. This township today is an eclectic mix of mansions, shacks, spaza shops, rocking taverns, hawkers, taxis and hot wheels. In this kasi there are vibrant businesses, energetic people, a tightly networked social community and abundant hope.

That is not to say there isn’t extreme poverty, suffering and dissatisfaction, particularly on the peripheries in the huge shack settlements, but to paint the place as a slum is a massive mistake.

KasiNomics attempts to cast a light on the invisible matrix at the heart of South Africa’s informal economies and the people who live in them. Living and doing business in African marketplaces requires an ethos uniquely suited to the informal, to the invisible, to the intangible. KasiNomics will take you down those rural pathways, weave between claustrophobic mazes of shacks, browse a muti market, visit a spirit returning ceremony and save money with gogo in a stokvel, among many more people and places.

After almost twenty years of focusing on marketing to the informal sector, GG Alcock, CEO of specialist marketing company Minanawe, showcases a number of groundbreaking and very successful case studies in this invisible informal world. His vivid anecdotes and life experiences and how they link to understanding and inspiration for business ideas will make you gasp, laugh and shake your head in wonder.

ZAR240.00

Availability: In stock

GG Alcock has been at times a shebeen owner, political activist, community worker and African adventurer. Today he is the CEO of Minanawe Marketing, a division of The Creative Counsel. Minanawe is the leading activations agency in the South African mass market, where GG’s singular upbringing has given him the ability to unearth unique insights and creatively apply these to marketing solutions for a number of multi-national companies.

GG is very happily married to Sue, and has two beautiful blonde daughters, Zandi and Consi, for whom he insists in Zulu fashion he can expect a lot of lobola one of these days. GG lives in Joburg although his love of Africa leads him on many explorations of the continent. His staff is convinced that he never works but spends as much time as possible on one or other adventure – motorcycling across deserts and mountains, mountain biking among Zulu villages, paragliding or kayaking. ‘It’s not true,’ says GG. ‘I don’t spend enough time doing this!’

ISBN: 978-0-620-65165-3
Format: Trade Paperback
Size: 235mm h x 152mm w
Page Extent: 186 pages